Joe Tea

by

Why the name Joe, and what’s the deal with the pickup truck? As a boy, I loved Sunday drives with my father. My dad Joe and I could spend the whole day just exploring in his old pickup truck. I have many fond memories of summer afternoons together with the wind in our faces and nothing but life ahead of us. I remember one day I asked, “Hey, Dad, where are we going today?” Smiling, my father turned to me and said, “Nowhere and everywhere, son.” I guess you could say that day was our inspiration for the brand.